About the show
The people who start the shops we love.
Extraordinary Joe is a podcast about the founders and owners behind the extraordinary shops in our neighborhoods — the cafés, bakeries, bookstores, and bars that make a place feel like home.
Every episode is a long, unhurried sit-down with the person who took the risk, signed the lease, and turned an idea into a doorway people walk through every morning. No hype, no soundbites — just the real story of building something that lasts.
Recorded between pours, somewhere in New York.
Your host
Jeremy Lyman
Co-founder, Birch Coffee · New York
Jeremy co-founded Birch Coffee in 2009 with a single shop on East 27th Street and a stubborn belief that hospitality could be radical. Today, Birch is one of New York's most-loved coffee companies — and Jeremy is still chasing the same question that started it all.
What makes a small business feel extraordinary? That's the conversation he wanted to have on the record — so he started one.
Get in touch
Drop us a line.
Have a founder we should talk to, a question for Jeremy, or just want to say hi? Send a note.